Quicklyn is a leading home & commercial cleaning services provider dedicated to provide affordable and satisfactory cleaning services across New York City.
We started the campaign for Quicklyn on May 26, 2021, and in less than 2 months, we improved leads and also reduced the PPC spend-to-sale ratio. We exceeded the client’s expectations.
Here are some keywords that we used to optimize the first PPC campaign for Quicklyn. The section that says “Negative Keywords” was used to make sure that we do not get clicks on keywords that wouldn’t convert to a sale. See the list below.
Adding of negative keywords is a regular job. You cannot miss this unless you have all the money in the world to waste on ads.
Here you can clearly see the total money spent on each keyword and how many people clicked on the ads. We move the unwanted keywords to the Negative Keywords section from here. This helped us in narrowing down our campaign to only show to potential customers.
This is the overall performance since we started the campaign for Quicklyn. The company has got a total of 249 clicks, 3 calls, and 8.6K of impressions in 1 month. Each converted lead paid $160 for a single booking.
It is all about good keywords planning, regular monitoring and timely running and pausing of the ads. In the image below you can see we have used the Google Keyword planner tool for research other than SEMrush keyword research tool.
The other important thing to remember in a campaign is to make changes and upgrade it as and when needed. In the image below we saw good results after running the ads in the first 2 weeks.
By spending only $299 the client got over 8 calls with 5 certain conversions. It looked so we didn’t make much changes to the campaign. As we let it run more leads began to convert, so we didn’t have to create a new campaign. We are still running the same campaign with minor keywords updates regularly.
This was how the ad was created, you can see the preview on the right:
We have been achieving the objective of spendng money on this PPC campaign and this has helped Quicklyn build an identity as a reliable cleaning service provider in NYC. The process helped us understand that with dedication and hard work, running Google ads smartly, one can certainly make good money with paid marketing.