Instagram was founded in October, 2010, and in a period of 10 years it has gained popularity at a tremendous rate. It was sold in 2012 to Facebook, which led to boost the popularity of the platform even further. Installed over 1B times on Google Play, more than 32% of internet users across the globe use Instagram. It’s a great place for businesses to promote their business and earn responses from target audience. You can share your best moments of the day, your most interesting facts and any statistics relating to your company that might interest your audience.
There are some grave mistakes a digital marketing agency can make when it comes to Instagram marketing. The following are the most important ones that can and should be avoided:
Using a Poor Handle and Not Updating your Bio: Share some details of yourself on your bio section. Visitors see your bio as the first thing when they visit your profile. Focus on making a strong first impression with your bio.
Do Not Misuse the Hashtag Sign: Increase your engagement rate with the most useful hashtags. Users find it easier to discover content of their interest with the help of hashtags, and this is exactly why you must use them effectively, and never misuse them.
You will not be able to reach new people if you do this. The best way to get more followers is by actively participating in new campaigns and contests. You may also run them yourself to grab attention. Brands are inspired by other brands, think about impressing big brands with your posts.
Do not Wrongly Follow and Unfollow Accounts: You follow accounts that are popular to enjoy their content and you also follow people with a hope to get followed by them. However, if you are following people and waiting for them to follow you so that you can unfollow them later, it is not an ethical practice.
Poor Quality Content Creation: Content is certainly the king. People are more attracted toward content that has stats, value and interesting facts. The competition of the market is stiff and you need to meet the expectation of your clients by using only a few words with a good image.
Your followers should be able to trust you, and fake followers make your account look shady. You have less posts and more followers, and if you are a new company, it is obvious to your visitors that you cannot gain followers overnight.
Buying Followers on Instagram: Do not buy followers on any social media platform. A digital marketing agency can help you getting Instagram followers faster as they are not as difficult to earn as you think. All you need is consistent posting of valuable content. Real users should follow you, so that you get real comments, real likes and a permanent average fan following rate.
The last but certainly not the least, Instagram marketing without audience engagement is useless marketing. The objective should be on engaging your audience and you should not leave any opportunity to do that.