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How to Market your Content most Effectively in 2020

Yes, it’s true you need to be posting content on your website regularly to have an active participation in engaging your audience. Not every content reaches every audience that follows you, hence the number of contents you produce in a day should be start with 10, and go up to 100.

You may produce content in the form of blogs, infographics, social media posts, videos and quotes, but you may constantly produce them and promote your business on the most popular social media platforms such as Facebook, Twitter, Instagram, Snapchat, LinkedIn, etc.

  • Be Quick About It: The most important part about creating more content for posting is speed. Be quick at it, and keep it to the point, simple and short. When you’re in the process of creating a piece of content, do it with an objective to share valuable information. Do it to make your readers think.

Build your brand by building your followers. Increase in likes on Facebook, Followers on Insta and Twitter, and more valuable connections on LinkedIn can help you to be known socially.

How to do this?

Engage with your audience by replying to their posts, RT their tweets and mention them when needed.

Like and share their posts and use hashtags to reach an audience with similar interest.

Answer queries on public forums, such as Quora. Build a strong audience for you brand by giving quality answers.

  • Create Slide Decks: The importance of slide decks or carousels is underestimated. For them who are hearing of it for the first time, a slide deck is a series of images that can be uploaded as a pdf of slides on Instagram or LinkedIn.

How to do this?

Take screenshot of your best posts on your social media pages, or simply create informative images that are contextually relevant to what you’re trying to serve your audience with through your slide deck.

There is button to upload a carousel on the platforms. Click on it and proceed with the instructions.

The performance of this content is incredible. You must certainly try this for your next promotion campaign.

  • Create Video Content:Select a tending topic that is related to your business and create a short video providing information relating to the topic. Make sure you have something unique and interesting to say about the topic.

How to do this?

There is no one way to do this. You can go live on Facebook or Instagram and directly connect with your audience or you can create a video of yourself talking about the topic.

You can use video creating tools such as Doodly and Toonly to creating intriguing videos with enough information to convince your audience to Like, Subscribe, Share and click the bell icon for notifications.

Hire a professional video creating agent to create one to three videos for you a week. Do this if you need quality and if you’re mainly dealing with B2B clients.

  • Maximum Utilization of Facebook: Did you know there is a “Multimedia” option on Facebook that you can use to be creative about your posts? This is an option you can use to create a fantastic slideshow for your audience.

How to do this?

Go to Facebook and start with creating a post. Click on “Multimedia” and then on “Slideshow”. Give it a name and share content relating to the context of this content.

You can create a carousel, or do so much more on Facebook. You can do things differently and teach it to your audience.

  • Create Polls and Ask for Participation: Some social media platforms allow you to create a poll and ask for the opinion of your audience. You can create a poll on an interesting topic and hear what your readers have to say about it.

How to do this?

Do this on Facebook, it is the best place to create a poll and get immediate responses.

You may also try this on forums where people of similar interest login and discuss on topics that are relevant to your business.

You may use email marketing to redirect traffic to your site and conduct a poll on your own website. This is not recommended if your website is brand new.

  • Use Influencers and Popular Faces: When you choose a topic, it is advisable to involve quotes and news that relate to an influential person or a celeb face. This helps interest more people towards your content.

How to do this?

Look for trending topics on a celeb or a micro-influencer and tag them on your content. At times these micro-influencers love the fact that you’re talking about them and they end up sharing your post with their followers. This gives your post an immediate boost.

You can become an influencer through Tik-Tok , Instagram or Youtube and collaborate with other influencers to share content. This is going to take a very long time.

  • Telling Tales Never gets Old:You will always find your audience to be interested in a good story. Tell stories to build a strong brand reputation. It could be a true story or a fake story, make it interesting.

When you have an idea of the kind of audience you need to impress, you are going to know what kind of a story you need.

These were some of the best ways to create intriguing and attention grabbing content for content marketing in 2020. There are tons of other things you can do. Get started with these and we can talk about more on out next content marketing blog.

Thanks for reading!

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