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Why You Should Practice PPC Marketing in Your Marketing Strategy in 2021?

  • Companies spent $104 billion on paid advertising in 2020.
  • PPC is one of the top 3 reasons for on-page conversions.
  • More than 18% of business marketers use PPC for lead generation.

After reading the above PPC stats, you might have become familiar with the importance of paid marketing. As a small business owner, your budget is precious. However, most owners are worried about approaching new marketing initiatives.

As a leading Paid marketing company in Noida, we highly recommend you to use PPC in your marketing strategy as it is cost-effective. PPC is also one of the best ways to get quick traffic on the website.

Now, how does PPC advertising works? As the name suggests, PPC is referred to as Pay-Per-Click, and you only pay the publisher when the user clicks your ad. Ad prices are set by bidding, which enables you to be manageable with your ad spend. Unlike other marketing strategies, PPC allows you to reach and engage your target audience hassle-free.

Now, let’s discuss the top reasons why you need PPC marketing in 2021.

Organic reach on both search and social media is low.

On Facebook, your unpaid posts will reach only 2% of your audience, while a paid post can reach a wider audience.

Ads are Cost-Effective

PPC ads are cost-effective, and you can pay less than $20 a day, and still reach a vast audience. However, as a reputable Paid marketing company in Noida, we will help you run your ad effectively at less cost.

Ads are much better than SEO.

As you know, SEO is Search Engine Optimization, which is used to increase the visibility of the website. A lot of factors are involved in SEO, and it is a time-taking process. However, with PPC ads, you don’t have to worry about that stuff. You can easily target your audience by demographic instead of search. As a leading paid marketing company in Noida, we suggest you practice PPC ads if you have a decent budget to spend. Otherwise, you can opt for SEO.

You can Remarket Your Audience.

People who have shown interest in your brand but don’t perform any action can be retargeted using Google or Social media ads.

Google Ads vs. Facebook Ads: Which is best?

With Google ads, you can do research to determine the demand for a piece of content. Also, you can target an audience with a particular answer to the query they are looking for.

On the other hand, Facebook is the best platform to target particular demographic groups. It also has useful tools for implementing retargeting campaigns.

However, Facebook has a vast user base and has software that can analyze a small group. Facebook can then discover other users that match or look like your target group through “lookalike audiences.”

At Digi-Markets, a paid marketing company in Noida, the industry experts will let you understand the importance of both the ads and which is best for your business in the long run.

How does PPC marketing help to Develop Brand Awareness?

As we have discussed above, SEO is a time-consuming process, but PPC provides instant visibility to a relevant audience. According to a study, 40% of clicks go to the top three paid ads on search results pages.

For example, you might leverage your best blogs to spark engagement and generate leads. The headline and meta tag of the ad should highlight a value proposition that new readers will find relevant.

But what if customers won’t recognize these as ads? 35-50% of users fail to differentiate between paid ads and organic content at the top of Google search result pages. This elevates your brand name to prominence while enhancing your authority in the industry. Even with people who recognize your paid ad, you are billboarding your brand and developing its exposure.

What Type of Campaign Should You Run?

If you have created a content marketing funnel with your website, start by promoting your content to an audience that is unaware of you and your services. Build the top-of-the-funnel by promoting content. Then move on to retargeting users to your site with campaigns that support your overall marketing campaign.

As a reputable paid marketing company in Noida, we suggest you the strategy to win back old website visitors by retargeting visitors from the past 30 to 180 days with your fresh and latest content. Your campaigns should be designed as part of a funnel to avoid wasteful spending.

What Budget do You Need for a Campaign?

As a leading paid marketing company in Noida, we suggest you take a budget to spend monthly approx. $500 - $1000 to get started. That’s not including management costs, whether it is your own time or an outside service. There are no limitations when ROI is positive. If you can place $1.00 in and get $1.01 out, spend until you run out of an audience.

How Long Before you can See Results?

You can expect to spend a couple of weeks tweaking your audience targeting and possibly A/B testing your ads. If a campaign doesn’t work within a week or two, stop it. Go back to plan and try again with another ad, audience, or objective combination.

How to Know If Your Campaign is Successful or Not?

In order to know whether your campaign is successful or not, keep an eye on the following basics:

  • Cost per click/lead/subscriber
  • Results: Whether that’s clicks or conversions.
  • Frequency: The amount of time someone views your ads. The higher the number, the more likely the audience is ignoring your ad and is “ad fatigued.” If the number is more significant than three to four in a week, it’s time to stimulate your ads or increase your audience.

What Are Some Common Mistakes to Avoid While Running a Paid Campaign?

PPC ads are an essential part of any social media marketing strategy, but creating great ads that get people to click can be challenging. However, as a leading Paid marketing company in Noida, we have listed some of the common mistakes to avoid while running your ad campaign. Let’s take a look.

Not having a Concise Goal and Strategy.

You must have a clear goal in your mind when you are starting out with PPC advertising. However, we recommend starting your PPC campaign with a clear and specific goal in mind and a deadline to reach it.

Not Geo-Targeting

If you want to promote your products and services all over the country, then geotargeting can help your ads appeal to people on a more personal level. Most people get attracted to advertisements that are more personalized and like they’re speaking to them. Google will allow you to geo-target ads by state, so you can include the user’s home state in the header of your ad to attract them. As we are recognized as a reputable paid marketing company in Noida, we will help you geo-target generate more leads.

Not Using the Right Keywords

As you know, using the relevant keywords are essential to run a paid campaign. Most people make mistakes of using short tail keywords. Instead, you should use longtail keywords, which have higher search volume and low competition. One of the leading PPC mistakes is many companies fall for is failing to use negative keywords as a part of their strategy. Negative keywords are those which you can use to tell Google which search terms you don’t want to show up in the results for.

Not Optimizing your Landing Pages

AA landing page must have specific language about the next step a visitor to your site should take – the call to action (CTA). Here are some factors that make a landing page useful.

  • An eye-catching headline
  • An easy form
  • A mobile-friendly experience
  • A thoughtful design

Not Monitoring and Analyzing the Campaign

A PPC campaign is not about setting it up and forgetting it. Instead, it requires consistent monitoring, analyzing, and updating to ensure your strategy reaches its goal. Building a PPC campaign requires a lot of work, so once it’s active, you may be tempted to leave it, sit back, and let it do its work for a while. But the truth is, you should be monitoring its execution daily.

Striving to Be in First Position

Everybody wants to be in the first place, but it can be challenging to strive for the top spot in the long run. However, being in the first place will guarantee more clicks and an increase in web traffic, but this isn’t always an excellent idea for your budget. Ads showing up on the below positions can still have a great click-through conversion rate and will end up costing you less in the long run.

So, these were some of the mistakes you must avoid while running your PPC ad. As a leading paid marketing company in Noida, our experts will assist you effectively and help you run your ad to generate more leads and conversions. Talk to our expert today, and get the best PPC services.

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