Website Redesign: A Digital Marketer's Guide to Better UI/UX

A website is a business's first interaction with the customer and vice versa. So having a well-designed website can help elevate business and create a strong online presence. A website is also the company’s first impression in most cases. Let us see how you can design your website to gain profit and what are the things you should avoid.   

What makes a good website design?

A good website design is the first step to impress customers. A well functioning website, which answers the customers questions and provides them with relevant solutions is a well designed website. Let us understand in details:

• User-Centric Experience: 

A good website depends highly on its UX and how it caters to its audience. For example, the loading speed, mobile responsiveness and accessibility of the website are a few things that should be considered. A customer will stay on a website if they feel comfortable, both visually and accessibility. 

• Clear Branding:

The website should align with the brand. The imagery, colour palette and typography should help anyone recognise the brand. The visuals of the website should not be outdated designs. A polished website can make a website stand out from the rest.

• Relevant message and content:

When users and audience visit a website, they expect the solutions to their queries. A good website uses a combination of visuals and text to communicate with the audience. The content should be easy to read and understand, the fonts, size and colour also help guide the user’s eyes to the most important information. Lastly, the use of high quality content enhances the website design. 

• Understandable Navigation:

An easy to navigate interface is one of the most essential features of a well designed website. Users who are able to understand the website tend to return. This in turn, increases traffic on your site. 

• Continuous Optimization:

Trends and features keep changing and it is the responsibility of the business to keep up with the trends. Outdated features tend to leave a negative impression on users. 

What your business may be doing wrong when designing its website:

• Lack of vision

Your website should align with your business goals and objectives. Businesses should know what their websites should signify. Lack of vision while preparing a website feels highly unprofessional. 

• Focusing on Aesthetics Over Functionality

The UI and UX work together to make a professional website. Having a virtually attractive website where the user cannot navigate their way is a poor website. The functional part of the website is as important as the virtual aspect of the website.

• Ignoring the Mobile Experience

A majority of website traffic comes from mobile devices. So, if a business does not have a well responsive, mobile-friendly website design, they can miss out on major audiences. 

• Slow Page Loading Speed

One of Google’s Core Web Vitals include Largest Contentful Paint (LCP) which is a metric used to measure the time taken for the website’s largest content element to load. Slow page loading can often drive away customers.

• Neglecting UI/UX Fundamentals

If a website is not optimized on a regular basis with latest designs and new features, the user satisfaction will reduce significantly.  

Conclusion

Designing a website is essential for increasing and enhancing your online marketing stand. By following the right guides, your website can be a source of financial gain and a path that leads to your success. A website should be user-friendly, relevant and informative. Customers or audience who visit your website must find the solution to their queries. Marketers must prioritize user experience which enhances online presence and increases conversion rates. Having an expert UI/UX designer can help you design a website that aligns with your business goals. Digi-Markets can help you do just that. Our UI/UX designers can design websites that will help your business grow faster.