Interactive Content & Business Growth

What is interactive content marketing?

Interactive content marketing is a digital marketing approach that leverages different content marketing formats that require active participation from the audience. Interactive content marketing is slowly becoming popular because instead of simply presenting information for passive consumption, it gives a platform to give a chance to the readers to interact with the business. It is a way for the audience to communicate with the company. 

The focus of Interactive content marketing is to transform the audience from passive readers into active participants. By examining this interaction, marketers can experience a boost in engagement and can also collect valuable data about customers. 

Types of Interactive Content Marketing

Interactive Content Marketing is a vast way of interacting with customers to understand their problems and collect customer data. Some of the known types are: 

• Interactive Ebooks and Whitepapers

• Quizzes

• Polls and Surveys

• Interactive Infographics and videos

• Contests and Games

• Augmented Reality (AR)

Unlike static content, which is consumed passively, interactive content is meant to engage customers into interacting with the content. 

Benefits of interactive content marketing

• Increased Audience Engagement: Interactive content marketing demands user participation which leads to higher engagement rates. The participation also becomes memorable for the customer which can result in the customer returning in the future. 

• Deeper Audience Insights: The data collected from interactive content writing can provide a deeper understanding of customer behaviour, interests and preferences. This insight can also help improve overall content marketing strategies.

• Improved Conversion Rates: Interactive tools like product finder or cost estimator help bridge the gap between customer interest and purchase. It also helps in segmenting the customers. 

• Boosts SEO: Interactive content marketing is designed in a way that makes customers stay on-page for a longer time. This helps in bringing in organic traffic resulting in higher search engine rankings. 

Why is interactive Content Marketing becoming popular?

Interactive content marketing is not a recent trend, it has been going on for a long time. But it has started to gain popularity again in recent years. Here are a few reasons as to why:

• Combating Content Overload and Short Attention Spans: The digital world is constantly producing new information. It can get overstimulating after some time. But interactive content demands active participation instead of passive consumption. This way the attention will remain on the content. 

• Gathering first-party data: For marketers, customer data is very important. Interactive content marketing becomes a highly effective and ethical way to collect data. This data can help in refining marketing strategies, personalizing future communications, and developing better products.

• Maximizing Engagement: Act of participation increases engagement. The increased engagement turns the company-customer relationship from a one-way street to a two-way conversation.

How is Interactive Content Marketing different from regular forms of Content Marketing?

Although both interactive content marketing and regular content marketing are focused on providing relevant content, there are slight differences between the two. Let us see what they are:

• Regular content marketing has lesser interactions, whereas interactive content marketing is designed to engage the audience and make them participate. 

• The data collection method for regular content marketing consists of analytics on page views, downloads, and social shares. Data collection for interactive content marketing is designed through user responses.

• Regular content content marketing focuses more on spreading awareness about topics whereas interactive content marketing is used more like a conversion mechanism.  

Conclusion 

Content Marketing has always been a strategic marketing approach focused on creating and distributing informative and relevant content to attract and retain a defined audience. However, with the recent change in trends, the ways of content marketing have also changed. Interactive content marketing has proved to be very efficient and effective in retaining customers and enhancing ROI. At Digi-Markets, we understand the importance of relevant and valuable content which is why our expert content marketers understand your business and create content fitting your goals.