As one talks about online visibility of a business, one means the appearance of a website or web pages of that business on search engine results pages (SERPs). And when it comes to increasing online visibility, it means the efforts made to rank a website or web pages on the very first page of a search engine such as Google for a particular keyword typed by a user. Here SEO comes in the way for the required help. Before knowing the key strategies, you should know what SEO marketing is, what the types of SEO marketing are, and why you should value it.
SEO Marketing, or simply SEO is a set of tactics used to optimize a website or pages of a website for a search engine like Google and Yahoo. Following certain practices makes your website get crawled easily. And this leads your business website or blogging site to be easily found whenever a user types a respective product/service keyword in the search bar of Google, Yahoo, or Bing. And better visibility attained through SEO marketing helps you get new users or customers for the products/services you are offering.
As per activities done for improving visibility and ranking, SEO marketing falls into 3 general categories that are as follows:
On-Page SEO - It has a close association with the optimization of your website content. The content relates to everything - texts, images, audios, videos, etc. - available on your business website or web pages. Through optimizing, you enable a search engine and users to comprehend what your website is or web pages are. It means you need to be very careful about the quality of your website content.
Off-Page SEO - It basically relates to linking your business website to other websites that can help it rank better on search engines such as Google. Being associated with creating backlinks, it helps you have your website links on other websites. With high quality and relevant backlinks, you will improve domain authority of your business website. The more backlinks you have the more reputation your website will have on search engines.
Technical SEO - It has an association with the examination of your website loading speed, search performance, and mobile-friendliness.
Having a successful website means you are available for your users whenever they make a respective product or service search on search engines, especially on Google. According to Think With Google, 49% of users use Google to find new products and 59% of users conduct searches on Google when they plan to purchase something from an in-store or online store. So, it is clear here that you need to appear on the top of SERPs for your products or services. You will not be found by your users even if your website is great but its search rankings are low. SEO marketing can help you increase your online visibility and ranking.
When it comes to getting maximum benefits of SEO while optimizing your website, you need to have some effective strategies that could vary a lot depending on your business nature. However, some strategies are common for businesses of all sectors. Here are 4 key SEO marketing strategies that can use for optimizing any business website for search engines such as Yahoo, Google, and Bing:
Conduct in-depth keyword research - In SEO or SEO marketing, keyword research is the first and foremost step you need to take. For instance, you are a seller, and your products are good. Your customers can’t find you or your products if you are not targeting the right audience. Conducting keyword research and making a list of the right keywords for SEO can help your customers find you. And for keyword research, you can use Google Keyword Planner, Moz, Ahrefs, or SEMrush. With the right keyword usage in optimizing your website or web pages for search engines, you will drive huge organic traffic that will lead you to have increased sales and revenue.
Do competitive analysis - In the current highly competitive market, you need to do better to keep your business running and make it sustain in comparison with your counterparts. You can do this by knowing what your competitors are doing, what their online marketing strategies are, and how they are performing. In this regard, you can know their traffic sources, best performing pages, etc.
Value active link building - Basically associated with Off-Page SEO, link building helps you let other websites work for you. Before you start linking your website to other respective websites, you need to ensure your business website has a robust presence on social media platforms and is listed in local business directories. Further, you need to be sure that you are linking your website to respective and valuable websites with high DA and PA. You can add a blog page to your business website to educate your target customers/users on the products/services you offer.
Optimize your website images with texts - Search engines like Google and Bing primarily crawl written content of your business website. In addition, they analyze the images and allied content while indexing your website or web pages. It means you must optimize the images and allied content of your website while optimizing its written content. With it, you can improve your chances of getting found whenever a user searches you with a respective product or service keyword. For optimizing your web images, you should mention keywords in file names and alt texts. Further, you need to take proper care of your image format and size to make it load faster.
As an owner, you have several responsibilities in operating your business. In addition, lack of time, resources, knowledge, and tight budget may be barriers in your way to SEO marketing. In such a case, you should look for professional help from a SEO marketing agency like Digi-Markets. In more than 15 years, we have more than 750 satisfied customers and approximately 200 running projects. Further, we have completed more than 1000 projects. Apart from SEO or SEO marketing, you can contact us for Content Marketing, Web Design & Development, PPC, Mobile App Development, and Social Media Marketing. We are always ready to serve business owners like you and go beyond your expectations.