How to market your Podcast? | social media marketing tips

9 Key Actions To Market Your Podcast

There is a lot of talk about podcasts, and rightly so. But when you decide to start your own podcast, you may find yourself facing the harsh reality that no one or almost no one listens to it. This is understandable in the first program but if you keep two or three more, it undermines morale and causes many to abandon a project. If that's the case for you, you have to understand that creating the content is only half the job. We are going to teach you 9 digital social media marketing tips that you should practice to promote your podcast and gradually increase your audience. 

We start from the basis that you have created a podcast on a specific topic, there is thematic specificity, and you have a clear target audience. If this fails, first focus on the topic and who you're doing it for. 

Use SEO For The Podcast 

The first thing is that you configure your podcast well: a name and a description that is related to the topic, something that whoever searches for that topic, can only find by how you explain it. Also, work on the image of the podcast, which is ultimately the first impression you will give to your future listeners. Do this in each chapter: put a descriptive title and a good explanatory paragraph of what is in each program with the themes and names of the guests. 

Moreover, especially at the beginning, from the SEO point of view, try to generate programs, at least some, with a certain evergreen orientation, i.e., podcasts do not expire, because there will be people who end up listening to them or finding them weeks later than you have published them. If they are enduring themes, there will be more audiences in the long run. 

Multi-Distribute Your Podcast 

Even though Spotify is currently ruling the podcast market, make sure your podcast is on all the other major podcasting services such as Ivoox, iTunes (for Apple Podcast), and Google Podcast. 

Ask Your Family & Friends To Subscribe 

With this base, you start publishing. How do you get someone to know about your podcast? The algorithms of podcasting platforms are capricious. It is important to remember that they are not going to position your podcast that easily. You will have to fill it out first so that iTunes or Spotify or Ivoox on duty take you into account. 

How is it done? First of all, lean on your personal social networks. Post messages like “I have a podcast that you're going to love. Please listen to it and let me know what you think.” If they are not your real target, they will not listen to more than one episode, but they would still subscribe in your favor and that, for the algorithms, is already a good start. 

Do Social Networking of The Podcast 

Your family is not the final objective, so create your own channels for the podcast: a Twitter, Linkedin, or Facebook account. It depends on where you think your audience moves more. There, you will announce your new programs, but not only that! You can publish when you are with the script, comment on the topic you are going to deal with, and ask for feedback. 

When the podcast is published, it is not only about uploading the link to the half-hour or one-hour program. Do teasers, a 30-second phrase, or an image with a good headline. Don't just stick to posting on your wall. In social media platforms like Twitter, it is important that you be proactive. Look for users who talk about the topics that the podcast deals with and follow them, interact with them, and let them know that you have a podcast on a topic they are interested in. 

Do Cross-Podcasting 

Does nobody follow you? Well, look for users in your sector who do have powerful communities and invite them to your podcast. If they are podcasters, all the better, because their listeners already listen to podcasts, so they are the best candidates to browse yours. When you publish them, they will usually share the program and you will be expanding your reach a lot.

Reuse The Content In Other Formats

You are new, no one is following you, and getting someone to press play to spend more than half an hour listening to you is a very strong demand. Try to have a website in which you explain in more detail the content of each program so that you can work on SEO, thus reaching new users.

Moreover, before they press play, make sure that they can clearly see that what they are going to find in the audio that can add value to their lives. With the same philosophy, there are those who publish podcasts in video format (mp3 with a static cover, in its most basic form) to be found on YouTube as well.

Create A Newsletter 

To those who get to reach the podcast, your goal is to repeat. Try to encourage them to subscribe to a newsletter that you send every time you publish a new podcast. If you have a website, it will be very easy to take this step. If not, there are ways with Mailchimp or other email providers that allow you to have a landing page that users can subscribe to. 

Involve Your Community 

In each program, make it a mantra to ask everyone who listens to you to subscribe, wherever they are listening, or to subscribe to the newsletter and help you spread it. Turn your listeners into your brand ambassadors. You could create a hashtag of your own for listeners to use and even run a giveaway to energize this type of user-generated content. 

Boost Your Visibility 

Some platforms like Ivoox have VIP plans for podcasters in which, for a monthly amount, Ivoox prioritizes them in the podcasts that it shows on the cover or in searches. It's a way to gain visibility and start building a community for your podcast.