The number of internet users is multiplying daily, which implies that the number of online brands' potential consumers is also increasing massively.
According to a study published in April 2022, it has been stated that there are 4.65 billion social media users across the globe, which contributes to 58.7% of the global population. Considering the presence of this huge crowd on social media, different apps and platforms are constantly popping up online. For tapping into these social media platforms, your business needs an experienced SMO Agency in India.
These apps and social media platforms are designed to captivate the maximum number of internet users worldwide so that these platforms could become the first choice for advertisers and marketers.
You might find it difficult to track the newly introduced social media platforms. Being a responsible SEO company Noida, we'll discuss this year's major social media trends and other important platforms you need to keep on your radar.
The New Social Media Trends in 2022 that Demand your Attention
The change in social media trends is constant. However, the top platforms like Meta, WhatsApp, YouTube and Instagram rank higher than other competitors in this category.
There's a rise in the live streaming videos published on the channels mentioned above, and people are also focusing on creating short videos that are added to these platforms. In addition, audio-based social networking is also taking the internet market world by storm.
Every business wants to grow its audience, and that's what SMO companies are working for. We are one such SMO agency in India that works on the SMO strategies used by the top platforms to create organic growth. So, when you wish to grow your audience on platforms like Facebook, YouTube, WhatsApp and Instagram, we can be your assistant.
Each social media platform has something special to offer; thus, it is important to work on dynamic strategies to yield better results. To attain enhanced results in creating brand awareness and customer engagement, you must keep your brand aligned with social media platforms.
As a result, we have come up with new popular platforms and apps that can contribute as an important stepping stone to your company's growth.
New Social Media Platforms and Apps
Surprisingly, TikTok was the fastest growing social media platform in the United States. It has become a major player with unique content creation capabilities.
TikTok was launched in 2016, but the app's popularity skyrocketed in October 2021 after most bugs were worked out. The app had 1 billion monthly users worldwide by the end of 2021. This short-video platform has been home to many influencers, and coming across a TikTok star isn't a big deal now.
The popularity of a star, brand, or influencer is measured by the number of followers they have on TikTok.
Discord is one of the newly introduced social media platforms designed to cover community management and engagement. Shockingly, Discord already has 150 million monthly active users.
To understand better, you can relate this app to Zoom, as people can communicate via Discord with voice chat, messaging, or screen share.
Some people claim that Discord offers better chat functionality than Skype or Slack. Most importantly, Discord allows first-party data tracking, an important aspect for marketers.
Twitch is a live streaming service owned by Amazon. It has numerous monetizing opportunities, making it the primary income source for many top influencers. Twitch offers creative content of all kinds, which makes it an open platform for different brands.
It has over 140 million active users monthly, and different brands use it for marketing opportunities. The content on this app covers various topics like games, travel, food, music, special events, drinks, etc., which opens a whole lot of opportunities for the brands to connect to their targeted customers.
Instagram has over 1 billion monthly active users, which makes it one of the most popular social media platforms of late. Instagram introduced a new feature called Instagram Reels that allows the users to create a 15-60 seconds multi-clip video with audio that conveys the message effortlessly.
Brands and social media managers widely use this feature to connect with their potential customers. Instagram has become one of the most popular marketing mediums businesses currently use.
Launched in 2014, Patreon has earned over 8 million monthly active users. Brands and creators get a chance to create and market exclusive content through this platform. Patreon offers a monthly subscription that gives its members access to different content and bonuses.
Patreon is a renowned platform that allows freelancers, influencers, and small brands to create a consistent income from subscribers.
Twitter has over 229 million daily active users, making it one of the world's most widely used social media platforms. Twitter launched Twitter Spaces in 2020, allowing users to have live audio conversations on Twitter.
Brands, prominent personalities or influencers with an active Twitter following can opt for this feature to keep their targeted audience informed. Twitter spaces broaden the horizons for people who wish to spread the word.
Caffeine was founded in 2016, with the aim to create a live streaming space for gaming sports and entertainment brands.
Caffeine gained popularity among entertainers like NFL Player, Offset and gamer JuJu Smith-Schuster. This simple-to-use platform is a great way for brands to connect to their audience. The top of everything, Caffeine users can watch their favorite programs on FOX Sports, ESPN, and other college sports live on the platform.
Clubhouse is a social audio hangout app that has 10 million weekly active users worldwide, and this demands all your attention. This app allows you to meet new people and discuss trending topics.
Renowned celebrities like Oprah, Malcolm Gladwell, Ashton Kutcher and Drake are on this platform, and you can follow them through this medium. Marketers get a great opportunity to learn new social media trends and marketing tips from this platform.
Taking the extensive competition in consideration, we also provide well-structured App store optimization packages to make your business app get the required attention. Connect today to grow limitless.