Is SXO The New SEO? (Search Experience Optimization)

SXO (Search Experience Optimization) is about designing a relationship between SEO and UX, where they enhance each other’s features. SXO is an emerging trend that redefines SEO, leading to more traffic and more engaged and converted visitors. 

What is SXO?

SXO (Search Experience Optimization) can initially be called an evolution of traditional SEO (Search Engine Optimization). It is more than just ranking a website in the search engines. It is more focused on the entire customer journey, from the moment they search in a query to the completion of their desired action. SEO is still the foundation, which involves things like keyword research, building backlinks, and technical optimization. But SXO is just more user-focused.

Why is SXO gaining importance?

The rise of SXO may be occurring because the search engines now focus on how users interact with the website rather than just analyzing keywords and content. Some other reasons include:

• Search Engine Algorithms Now Prioritize User Experience

Search Engines have moved beyond simply looking at keywords and backlinks. The current algorithms are designed to evaluate how users interact with the website. It checks the time a user takes on a website. For example, if a user immediately goes back after checking a link, it will signal the search engine that the website is not providing a pleasant experience. Search Engines also track how users interact with the page. 

• Change of User Expectations

Internet users of today expect fast, smooth, and easy interfaces on websites. They do have a number of choices and will abandon your website if it does not perform according to their standards. 

• Provides a Competitive Advantage

When a user has a choice between a number of sites, they always go for the one that is faster, easier to use, and more visually appealing. If your website is more appealing “post-click,” then it gives your business a significant competitive advantage over those who are only focused on traditional ranking factors.

What are the differences between SEO and SXO?

A few differences between SEO and SXO include:

• The primary focus of SEO is to get websites to rank high on search engines. SXO, on the other hand, focuses on the entire user journey and how they interact with the website.

• The objective of SEO is to increase organic traffic, but the main objective of SXO is to convert visitors into customers.

• SEO’s success metrics are measured by keyword rankings, organic traffic volume, and CTR. The success metrics of SXO are measured by bounce rate, dwell time, conversion rates, user engagement, and customer satisfaction.

Is SXO replacing SEO?

To put it simply, no, SXO is not replacing SEO. SEO is the foundation. It is the essential work that helps make your website visible to search engines. SXO can be said to be an evolution or an extension of SEO. Search engines now focus more on customer experience rather than keyword searches and backlinks, which is why the SEO upgradation was necessary. It is a complementary relationship. Let us break it down:

• SXO Integrates SEO: Keyword research and backlinks are still necessary to get the traffic in the first place. But the SEO should be strong in order to implement SXO.

• Search Engines Reward SXO Principles: Search engine algorithms are now designed to measure customer satisfaction. So a website with strong UX often sees an improved SEO performance. 

• A Shift in Customer Mindset: Even when your website ranks higher, it is not a guarantee that users will find it pleasant. Your website UX should be attractive and optimized in order to attract users.

Afterword

In the current business dynamics, SEO and SXO both play a very important role in generating traffic and making sure that the visitors have a good experience on your website. You cannot have an SXO strategy without a strong SEO foundation. SXO is a more modern approach to digital marketing, making sure that the clicks on your website are valuable. Digi-Markets helps you build a foundation with strategic support to align SEO to your business goals. Our SEO experts understand your business and provide customized solutions.