You have an attractive website with great content, but wondering why your website is not getting enough traffic? Even with the rise of social media, organic search is still a crucial traffic driver, and it's not going away anytime soon. The best way to get site traffic is to improve ranking with regular white-hat SEO practices.
If you wonder how I can improve ranking of my website and get site traffic organically, then keep reading our post.
First and foremost, we recommend installing Google Analytics and Google Search Console, which are essential to track your website progress. With these tools, you can analyze every aspect of your site and improve ranking.
A. Google Analytics
It is a free tracking tool. If you are just getting started, it can be tricky, but many reports are only a few clicks away that could be very helpful. Google Analytics will present you with a report of how organic traffic compares to your website's other traffic.
You can easily dig a little deeper by clicking on 'Organic Search' in the report to see what pages users find on Google (Landing Page). Unfortunately, most keywords will show up as 'not provided.' Here is when Google Search Console comes into play.
B. Google Search Console
As Google Analytics won't give you keywords that people search for, Google Search Console will. It will tell you details of your organic search ranking. This means you can view how each page on your site ranks for particular keywords that users searched on the search engine. Google Search Console's dashboard will also warn you if your site has any technical issues that may hurt your SEO for ranking.
Now, you are familiar with your content performance insights, let's get into your website's action items. We will discuss some effective ways to improve ranking and get site traffic organically.
First and foremost, before you begin working on SEO for ranking, it is a must to do extensive keyword research to get an insight into what people are searching on search engines. Depending on how big your website is and the resources you have, start with the most content pages and help your audience. Some examples can be your top one or two product/service pages or a well-written blog post that provides relevant and detailed information your customers are looking for.
The pages you choose should have a detailed message that is directed to one niche. Here is when you should research what phrase your customers are using to search for a particular topic. With the help of Google Keyword Research Tool, you can find the phrases or words related to your niche.
This step could have a different blog post dedicated to getting the right search phrase, but if we had to pick the most important advice, it is better to choose a specific and appropriate term. Remember, never use the insider terminology you use; focus on what your everyday customer may search.
Content is the key to improve ranking and get site traffic organically. Writing compelling content and including relevant keywords and synonyms will help Google to find your website.
Pro Tip:- Always include the keywords throughout the page to improve ranking and avoid keyword stuffing. Also, make your content relevant, informative, and readable for your users.
If you want to improve ranking and get site traffic, focus on title tag or meta title, which indicates the users of what your page is all about. Your title tag is also the blue link everyone sees on a search engine results page (SERP), so be sure to include the keywords users search for. It is different from the bold heading everyone sees on your web page, typically the heading tag described in the next point. If it gets more clicks, you can write one title for the SERP and a different heading for your webpage.
The first heading (H1 tag) is the most important heading on the webpage. The H1 tag is the first thing a visitor will see. Header tags are generally used for styling but should instead be used for content design. Making use of subheadings is one of the best ways to improve ranking of the website.
For search engines, heading tags have more weight than regular copy and quickly read the page on a user.
Most people, when working on SEO for ranking, they overlook the page URL. If you use WordPress, the name of the page will appear in the URL. Before you launch the page, examine what you named it and check the URL. You can update it to include the keywords you found in step 1. If you have already published the page, be sure to redirect visitors from your old page to the new page.
Interlinking is referred to selecting a word or phrase and adding a link to the blog post or page you are referencing. These links will get some users to click-through and view your other pages, but more importantly, search engines will crawl these links too. The keywords you hyperlink are called anchor text. It gives the user and search engines context about the page you link to, so it is important to use meaningful keywords in the hyperlink.
Images visually support the message on the page. Users like them and search engines do too. That's why you should always use detailed (keyword rich) ALT tags for all your images. Alt tags are helpful, and they make your site accessible and may help you improve ranking of your website.
In today's modern world, most users access the website through their smartphone. According to Monster Insights, 95% of organic traffic on Google in the US was from mobile. Making your website mobile-friendly and working on page load speed can improve ranking and get site traffic organically. Also, you need to optimize the images, code, and content to load each page quickly. If you don't have a fast loading website, a user will go back to the other site within seconds, and hence, it will increase the bounce rate.
Search engines like Google prefer to rank unique, new, and well-written content. SEO for ranking will not work if you have any duplicate or copied content on your website. Identify the duplicate content and remove it; otherwise, Google will penalize you for it.
Submitting a sitemap will help get webpages indexed by Google quickly. If you have verified Google Search Console for your site in the first step, you can submit your sitemap with Google.
Crawl Errors and Warnings
Search engines crawl websites by links on webpages. Be sure to monitor any errors or broken links and fix them or create redirects to improve ranking of the website.
If you are following the ten useful tips that we discussed, chances are your website is already ranking well. At Digi Markets, we are here to help you get started with SEO for ranking, and we provide the best-advanced SEO services in India, which will help you get site traffic organically. Contact our experts today!