• If you’re a startup focus on growth and not just on immediate return on investment.
• Startups need digital marketing more than mid-size and large enterprises. Make use of Google Console, free marketing tools and expert advise from Digi-Markets.
• SEO is important, but do not forget to answer the “What’s Up” question on Facebook, Twitter and LinkedIn.
• You can be a B2C or a B2B company, or you can be offering both. Just make sure your marketing strategy and customer approach depends on the type of company you run.

The competition in any industry today is tough to match up to, let alone beating the best in the game. If you’re a startup the only thing you need to focus on at the moment is growth. When we say growth we strictly mean building your brand reputation and reaching up to have a strong online presence.

Social media, while being a strong factor for a marketing campaign, is also where you genuinely should connect with people. Don’t begin with “Try Us, Buy Us, Review Us”, build a customer persona, and connect with them to truly understand and address their needs. This is going to take some time, but it is the most effective method of marketing. It is also referred to as growth hacking.

Today we bring to you the best digital marketing tips for startups. Here they are:

1. SEO (Search Engine Optimization) - Whoever said site performance is highly dependent on the speed of site, couldn’t be more correct. Speed has weight when it comes to SEO, and you need to ensure that your users are enjoying a fast browsing experience. If your site takes more than 3 seconds to load, you need to stop reading further because the issue needs fixing first.

• It offers a decent ranking on Google and other search engines.
• It improves user experience and increases the speed of your site.
• SEO is one of the factors that improves the online presence of your business.
• It is the main source of organic leads.
• Improved conversion rates.
• Builds the reputation of your brand and increases the credibility at the same time.
• Improved cost management and reduces advertisement costs..
• It helps your company’s location to be listed on Google’s local listing. Customers near by can locate you and visit you if needed.

2. Social Media Presence: SEO helps you earn a reputable online presence on search engines, however, you will need to have a strong social media presence as well. Find all the high domain authority sites, do web 2.0 and get people to follow you, like you and share you on social media. Keep your profile informational and multi-functional. Use infographics to interest readers and make sure the landing pages of your blogs and webpages are well-designed, user-friendly, and easy to navigate.

Here’s how a strong social media presence can help your business in 2020:

• An incredible improvement in communication. It is faster, easier and more productive.
• There are higher possibility of building strong connections online, and having a great network of like-minded people would help you grow in the long run.
• You presence on search engines is enhances along with your online presence on social channels. The backlinks on social media help your SEO ranking.
• Organic traffic can come from social media too. Audience reach is more on social media and the variety of traffic you get is surprising.
• You can know what your customer think about you from their comments and feedback online.
• Tracking your competition becomes easier with the help of social media. You might even get ideas from them for your own business.

3. Paid Marketing (PPC, Facebook Ads, Twitter Ads, etc.): Do not underestimate the power of paid marketing. It can give you instant hits, and it can also help you build your brand. It costs you an investment in the beginning but it is worth it. If you run your ad campaign smartly, you might end up earning 10 times more than how much you invest.

Here are a few benefits of paid marketing:

• It increases your audience reach if you’ve bid for a targeted keyword. This helps you gain traffic from the audience demographics of your preference.
• You do not need to have a huge budget for social media ads. You can begin with a small budget and add more funds if you wish to continue the ads.
• In PPC marketing you have the control over your audience and you pay only if an audience clicks on your ad and is taken to your landing page.
• This helps your content marketing strategy, it boosts your social media presence and brand value.

4. Content Creation: Content is here to stay. You must have heard of SEO practices going obsolete and social media websites shutting down, but content is not going anywhere. Create content, include backlinks so that search engines can crawl through your website. Make sure you have quality and quantity from the very first month of the website launch.

Keep your content interactive, and engaging among users. Your users should want to visit your site and revisit it for the content. Create video content, written content, infographics, sliders, case studies, PPTs and more for your site.

5. Work with Experts: All of the above points can be ignored if you have hired a digital marketing specialist to achieve online growth for your company. A digital marketing expert should be able to advise you and lead you on the right path. What you need is maximum utilization of resources and an improved online presence at minimum cost to company. A digital marketing expert should be able to cut your costs and give you results within a period of three months.

Few things your digital marketing expert should know:

• Hands-on experience in search engine optimization for websites belonging to various niches.
• Experience in social media optimization and managing social media accounts to increase organic likes and followers.
• Knowledge of using data analytics, Google Console, webmaster, and other such tools for a informed SEO practice.
• Should be tech savvy and should be willing to keep up with the latest changes in search engine algorithms.

Experts are known as experts for the variety of ideas that they introduce to their work strategy. Learn from your expert about what they plan to do differently to ensure the growth of your company.

If you work unrelentingly towards the betterment of the content and towards the improvement of your business, you will be see yourself growing only in no time. Whether you hire an expert or do it yourself, do it for your customers. Make sure you’re keeping them happy and giving them what they come looking for, to you.